Friday, August 15, 2014

It’s the Real Thing

“This summer the company printed the 250 most common names of U.S. teens on Coke bottles, hoping that millions of kids will want to buy drinks with their names on them. So far it seems to be working: In the last three months, sales of Coca-Cola have inched up 1 percent in North America. During this year’s Super Bowl, Coca-Cola aired a one-minute commercial in which children of all different ethnicities sang America the Beautiful in their native languages. The ad sparked a xenophobic backlash on Twitter that within days had evolved into a large-scale defense of both America and Coke. “America the Beautiful” turned out to be the company’s most successful campaign in years. Young people ages 19 to 24 bought Coca-Cola products 20 percent more often than they did the month before. “Interestingly enough on the Web,” says Douglas, “mentions about obesity got almost quiet for a month.””

Coke Confronts Its Big Fat Problem

PS. Like the ‘Send to Kindle’ function.

Coca-Cola Slogans

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