Tuesday, May 13, 2014

“The ruder the salesperson the better.



  • Rejection makes people want to buy luxury goods. A salesperson’s condescending attitude has little effect on consumers’ desire to buy more affordable brands like Gap and American Eagle, though.

  • Rejection is stronger when salespeople convincingly embody brands in the way they act and dress. Sloppy salespeople aren’t as intimidating.

  • People who really want to own a particular brand are even more influenced by rejection. Instead of switching their loyalties, customers just become more attached.

  • Rejection works best in the short term. While great at pressuring people into buying something in the moment, dismissive staff may still alienate customers in the long run.


Rude salespeople make you buy fancy things


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