Friday, May 09, 2014

Im gegenteil

“Since the site’s debut in December last year, it has grown into a symbol of what Kralisch-Pehlke, 30, and Müller, 31, have dubbed the slow-dating movement. Indeed, im gegenteil, which means “on the contrary” in German, is the polar opposite of smartphone dating apps that tell you who in your immediate vicinity is looking to meet up for a drink… or more. A common complaint from users of conventional dating sites or apps is that the user selects old and unrepresentative photographs and, intentionally or not, writes a totally inaccurate description of themselves. To avoid these problems, im gegenteil takes a refreshingly different approach: each profile features a portfolio of pictures shot by Müller that have been taken in and around the hopeful’s home – the style could be described as studied yet casual – of the dater relaxing on their sofa or brewing a coffee. In addition to the photos, each page features a 300-word profile, written by Kralisch-Pehlke, that summarises what the two learned about the interviewee. The end result wouldn’t look out of place on the pages of a glossy lifestyle magazine.”

Im gegenteil, the German dating website on a go-slow

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