Friday, January 10, 2014

Ground Truth

"As we slip and slide into a world where our augmented reality is increasingly visible to us off and online, Google's geographic data may become its most valuable asset. Not solely because of this data alone, but because location data makes everything else Google does and knows more valuable.

Or as my friend and sci-fi novelist Robin Sloan put it to me, "I maintain that this is Google's core asset. In 50 years, Google will be the self-driving car company (powered by this deep map of the world) and, oh, P.S. they still have a search engine somewhere."

Of course, they will always need one more piece of geographic information to make all this effort worthwhile: You. Where you are, that is. Your location is the current that makes Google's giant geodata machine run. They've built this whole playground as an elaborate lure for you. As good and smart and useful as it is, good luck resisting taking the bait."

How Google Builds Its Maps—and What It Means for the Future of Everything - The Atlantic

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